Indus OS becomes first mobile operating system to integrate UPI

India’s homegrown cell running gadget Indus OS has included the United Payments Interface (UPI) interface on its platform, making it the primary cell phone operating device to accomplish that. With this integration, eight million Indus OS customers could be capable of access the UPI platform on their phones while not having to download any external app.

Indus OS has partnered with Yes Bank for this motive. Incidentally, Yes Bank changed into additionally the selected accomplice for PhonePe, the Flipkart-owned virtual bills platform that released remaining 12 months. Consumers can use the UPI platform directly on the SMS/messaging and Dialler interface and even on 1/3-celebration apps, Indus OS said in a statement. A one-tap interface constructed inside the Indus keyboard will allow customers to switch money through using the rupee image across all apps. The OS stage AI will also be capable of since the consumer’s intent to make a charge, and it’s going to contextually recommend payments via UPI directly inside the messaging packages. Going ahead, it would be incorporated with Aadhaar as nicely, hence making transactions exceedingly comfy. ALSO READ: Digital India: Aadhaar-based Digi Pay app now used by 22,000 village entrepreneurs

Indus OS hopes that UPI transactions will pass notably because of this one-click interface. ”This yr, one in every of our consciousness regions is to empower the atmosphere with OS-included improvements that permit for mass applicability of tasks launched underneath the ‘Digital India’ program. Our partnership with Yes Bank, which has already created an achievement with its present UPI framework, goals to further force up the present increase price of UPI-primarily based transactions,” said Rakesh Deshmukh, Co-founder, and CEO of Indus OS.

Content Ever Be Profitable?



Content Suppliers is the underprivileged sector of the Internet. They all lose money (even web sites which provide simple, standardized goods – books, CDs), apart from web sites proffering sex or tourism. No consumer seems to be glad about the effort and sources invested in creating and distributing the content material. The latest breakdown of conventional roles (between publisher and creator, record employee and singer, etc.) and the direct get entry to the creative artist is gaining to its paying public may additionally trade this mindset of ingratitude but hitherto there are scarce symptoms of that. Moreover, it is either excellent of presentation (which best a publisher can afford) or ownership and (often shoddy) dissemination of content material with the aid of the writer. An absolutely qualitative, completely commerce enabled website online expenses as much as 5,000,000 USD, with the exception of website online upkeep and customer and traveler services. Despite those heavy outlays, web site designers are constantly criticized for lack of creativity or for too much creativity. More and greater is requested of content purveyors and creators. They are exploited with the aid of intermediaries, hitch hiker sand different parasites. This is all an offshoot of the ethos of the Internet as a unfastened content area.

Most of the customers want to surf (browse, go to websites) the internet without reason or intention in thoughts. This makes it difficult to use the web traditional advertising and marketing techniques.

What is the that means of “targeted audiences” or “marketplace stocks” on this context? If a surfer visits websites which deal with aberrant sex and nuclear physics in the same consultation – what to make of it?

Moreover, the general public and legislative backlash against the gathering of surfer’s data by way of Internet ad groups and other web websites – has led to developing a lack of knowledge concerning the profile of Internet users, their demography, habits, preferences, and dislikes.

“Free” is a key word on the Internet: it used to belong to the USA Government and to a bunch of universities. Users like information, with emphasis on information and records about new products. But they do not want to keep on the internet – yet. Only 38% of all surfers made a purchase all through 1998.

It might seem that customers will no longer pay for content unless it is unavailable somewhere else or qualitatively uncommon or made uncommon. One way to “rarefy” content is to review and price it.

2. Quality-Rated Content

There is a long time fashion of litter-breaking website-rating and critique. It may additionally have a restrained impact on the intake selections of a few users and on their willingness to pay for content. Browsers already recreation “What’s New” and “What’s Hot” buttons. Most Search Engines and directories recommend precise websites. But users are nevertheless cautious. Studies located that no user, regardless of how heavy, has consistently re-visited greater than 2 hundred web sites, a minuscule quantity. Some recommendation services regularly produce random – at instances, incorrect – alternatives for his or her users. There also are issues regarding privacy issues. The backlash in opposition to Amazon’s “readers circles” is an example. Web Critics, who paintings these days especially for the printed press, publish their wares at the internet and collaborate with the clever software program which hyperlinks to web sites, recommends them and refers users to them. Some net critics (guides) became recognized with unique packages – in reality, professional systems -which include their expertise and enjoy. Most volunteer-primarily based directories (which includes the “Open Directory” and the late “Go” directory) work this manner.