Sao Paulo rideshare guidelines draw ire of apps, condo corporations

SAO PAULO (Reuters) – New rules prescribing drivers of out-of-metropolis cars from working with experience-hailing services in São Paulo got here beneath hearth from technology and rental car executives on Thursday, who threatened to legally assignment the choice in Brazil’s biggest town.

São Paulo Mayor João Doria, whose call has been more and more floated as a probable candidate within the 2018 presidential race, unveiled the rules closing week as a part of a plan to regulate trip-sharing offerings including Uber and nearby rival ninety-nine.

The flow has critical implications for drivers from the São Paulo suburbs, along side, the apartment organizations inclusive of Localiza Rent a Car SA (RENT3.SA), a good deal of whose fleet is registered at its headquarters in the Kingdom of Minas Gerais.

“We have seen the metropolis sort of taken over through automobiles … Using São Paulo roads and paying taxes some other place,” stated São Paulo Transportation Secretary Sergio Avella, protecting the measure to reporters on Thursday.

Rental automobile groups disagreed.

The head of coverage and verbal exchange for ninety-nine, Matheus Moraes, stated the call for to sign up and pay local belongings taxes on motors turned into redundant for the business enterprise’s drivers, who already make contributions an avenue utilization rate according to a mile for the usage of ride apps inside the city.

“Mobility is ready the use of the automobiles you already have,” he stated at an enterprise event in São Paulo. “This measure is prescribing … And we’re going to paintings like heck with the government to look if we they will reconsider that factor.”

Uber took an even more potent stance in an emailed statement, calling the requirement of local automobile registration “unconstitutional,” and Localiza also condemned the degree.

“This decision does no longer make criminal feel,” stated Localiza Chief Financial Officer Roberto Mendes in a telephone interview. “We need to evaluate the scenario. We remember that there are criminal factors that we should task.”



Demand from unemployed Brazilians renting vehicles to force with experience-hailing services has been considered one of the several factors driving sturdy sales growth for Localiza and rival Movida Participações SA (MOVI3.SA) this year, consistent with analysts.

The apartment businesses have even supplied special monthly contracts for drivers at the apps. Uber’s Brazilian website guarantees condominium savings of up to 50 percent for its drivers and lists promotions from the businesses facet-by using-facet in essential towns.

The new rules may want to severely complicate those arrangements, considering the fact that a lot of São Paulo’s apartment fleet is registered in different towns.

How Messaging Apps Are Outperforming Social Media Apps

With the advent of messaging apps, the way human beings use social media has passed through a drastic shift. These days, customers all across the world log onto messaging apps not best for talking to pals but, additionally for searching products, connecting with brands and looking content material. Gone are the days, once they have been simply simple accessories for your smart device used for exchanging pix, messages, GIFs, and movies.

Scope of Messaging Apps
Though, their invention happened because of a few distinct supposed reason, however, instant messaging applications serve a number of functions nowadays. Being a basic detail of almost each smartphone, they’re transforming the way of digital communique among brands and consumers. Following here are some of the ability aspects that indicates how they may be overtaking social media apps in terms of software.

A Dynamic Marketing tool
The shift from social media networking to messaging is one in all the most important changes within the international of Internet culture. Consumers take into account those as extra enclosed compared to social media. Thus, with the assist of instantaneous messaging apps, marketers can directly reach into the chat bins of clients. A range of world manufacturers is focussing on experimenting with those possibilities to boost the level of Individual Conversions.

A Virtual Space for Video Calling
Enterprises are the use of messaging apps as an integrated collaboration device. They provide quite a number functionalities such as ease in putting in, audit path, security level which, certainly overtake the capacity of social media apps. Online video communication backed up by means of HD audio, display screen sharing or video readability are very helpful for corporations. They help enterprises to gather some of the people in a single video call. While having get entry to via mobile, they can connect from anywhere and work as a team, thereby preventing bodily presence to act as an impediment.

A Customer Service Portal
Customer service is getting greater personalized with these apps. Many agencies are constructing AI based totally chatbots to reply client queries effortlessly. Furthermore, many customer support carriers can use them for upselling, arranging conferences and even attending to patron queries thru IM chat.

A Global Learning Centre
The direction to better studying for college students has turned out to be simpler with instant messaging apps. Many universities are using them for helping students to put together assignments and connect with teachers. Furthermore, custom-constructed apps help students to improve dating with teachers and accelerate the getting to know the method.

The possibilities of growth with messaging apps are limitless. With their expanding scope of utilization, we consider it’s going to open an entirely new dimension of possibilities for agencies of all sizes and marketers within the near destiny.